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How to Get Rid Out Of Your Competitor

competitorIt is vital here that you have a worthwhile enough prize for people to want to enter so give it some thought and be prepared to splash out a little. Here’s how it works. Give your readers a question to answer. Make sure you include a cut-out coupon for them to complete.

Make sure your cut-out coupon collects the following information.

1. Full name; [Read more…]

Building Your Mailing List

mailing listBut if you’re selling your goods at craft fairs, exhibitions and other retail outlets the chances are you won’t be able to get names and addresses. Don’t despair    there’s a simple way around this. All you have to do is include a copy of your current newsletter with everyone’s purchase.

Make sure also that you give a copy to anyone who browses your stand. The trick here is to get as many copies of your newsletter out as possible. [Read more…]

Ways to Make Your Referral Scheme Work

referral_program1.  Offer a desirable gift, but something that is not going to cost your business a fortune. For example you could offer a gift voucher that can be redeemed against future orders. The advantage here is that not only are you getting new customers referred to your business, but you are also encouraging existing customers to buy again so they can use the gift voucher.

2.  Set a deadline for when the offer expires. Remember that to make this scheme work you need to create a sense of urgency. Your aim is to get your customers referring their friends to you within a certain period of time if they are to qualify for their incentive. [Read more…]