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What We Learn In This Month!

1. You don’t have to be an expert to be a successful salesperson.

2. The most successful sales strategy in the world is simply to ask for the order.

3. People buy benefits, not features. [Read more…]

Building Your Mailing List

mailing listBut if you’re selling your goods at craft fairs, exhibitions and other retail outlets the chances are you won’t be able to get names and addresses. Don’t despair    there’s a simple way around this. All you have to do is include a copy of your current newsletter with everyone’s purchase.

Make sure also that you give a copy to anyone who browses your stand. The trick here is to get as many copies of your newsletter out as possible. [Read more…]

How To Make A Killer Sales Presentation (3)

Inviting people in

Display a notice on your door. Something like, `Please do come in and browse -you’re under no obligation whatsoever to buy anything.’ [Read more…]