But if you’re selling your goods at craft fairs, exhibitions and other retail outlets the chances are you won’t be able to get names and addresses. Don’t despair    there’s a simple way around this. All you have to do is include a copy of your current newsletter with everyone’s purchase.

Make sure also that you give a copy to anyone who browses your stand. The trick here is to get as many copies of your newsletter out as possible. [Read more...]