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Understanding the Customer Benefits of Communities (2)

 Understanding the Customer 2The more trust one feels in the community, the greater the possibility that one will share information with others, and the greater the possibility that others will act on their advice. Trust can also be described as the “willingness of one party to be vulnerable to the actions of another.” [Read more…]

Understanding the Customer Benefits of Communities

 Understanding the Customer We talked in the first chapter about all the reasons you should consider getting involved with a customer community. We want to talk now about what is in it for customers. [Read more…]

Personalized Reward (2)

Personalized Reward 2However, it is also a good idea to use the tracking of purchases to develop your own segments and personal reward programs. The bottom line is that it involves understanding individual preferences, keeping track of them, and then making sure that the preferences are addressed whenever possible. [Read more…]