Just like when choosing the name for your business, spend a bit of time working on a title for your newsletter.
Originally I called my gardening newsletter From the Potting Shed, but when I asked readers what they most liked about it, they said the tips. So I simply call it Top Tips For Gardeners. It may sound a bit uninspiring and unoriginal, but it does what it says on the tin because every issue is packed full of useful tips, advice and information for gardeners.
Finally!
Remember the objective of publishing your newsletter is twofold: [Read more...]


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