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Naming Your Publication Correctly

business_nameJust like when choosing the name for your business, spend a bit of time working on a title for your newsletter.

Originally I called my gardening newsletter From the Potting Shed, but when I asked readers what they most liked about it, they said the tips. So I simply call it Top Tips For Gardeners. It may sound a bit uninspiring and unoriginal, but it does what it says on the tin because every issue is packed full of useful tips, advice and information for gardeners.


Remember the objective of publishing your newsletter is twofold: [Read more…]

How to Find The Best Writer for Your Newsletter

newsletter writerIf you really can’t write your own newsletter then try to get a friend, relative, partner or even a member of your staff involved with it. Discuss with them what you’re looking for and what you hope to achieve by having a newsletter. Get yourself online and sign up to a few newsletters so you can get a feel for what they’re about.

But do try to include them in your business. A well-written, regular newsletter is a great way of turbo-boosting your sales, and at a fraction of the cost of traditional advertising. [Read more…]

How to Find Picture for Your Newsletter?

If you’re publishing an online newsletter then you can include picture links in your newsletter. But be careful: depending on your connection it’s not always easy to download pictures and they can distract from the main content.

If you want to include pictures in your online newsletter then the best way is either to write in some hyperlinks, which are links either to other websites or web pages, at end of the newsletter, or tell your readers there are now new pictures on your website. [Read more…]