Inviting people in
Display a notice on your door. Something like, `Please do come in and browse -you’re under no obligation whatsoever to buy anything.’ [Read more...]
How To Make A Killer Sales Presentation (2)
July 22, 2011 By Leave a Comment
Displaying Your Product
Next time you’re out for a Sunday afternoon stroll, take a closer look at why you want to spend time looking in some windows and not in others. It’s all to do with presentation. Most antique shops have retail display down to a fine art, as do successful florists. It’s all about display. Even the most mundane product can be made to look appealing in the right window. [Read more...]
How To Make A Killer Sales Presentation
July 18, 2011 By Leave a Comment
One of the most powerful selling techniques I know is simply to present both yourself and your product with the utmost respect, which means dressing appropriately and packaging your product correctly.
Dressing well
When I meet a prospective client for the first time I dress appropriately. Although most people say they wouldn’t mind their landscape gardener turning up covered in mud, sweat and cement, often they do. And even if they wouldn’t be put off, I still wouldn’t turn up looking like this – because it would put me off. [Read more...]
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